About the Brand

Artist/Designer

 SIGRID OLSEN is a celebrated fashion designer, renowned for her unique prints and creative vision. Launching her eponymous clothing line in the mid-eighties, Sigrid quickly gained recognition for her distinctive designs, often created from her hand-carved stamps. Today Sigrid has come full circle, reviving her own brand on her own terms.This new phase of SIGRID OLSEN not only reflects Sigrid’s passion for sportswear, but also captures her signature feel-good philosophy and hard-won serenity. The brand’s renewed focus blends artistry with functionality, showcasing Sigrid’s obsession with artisan-crafted textiles.

                                        Artisan Craftsmanship & Unique Prints

SIGRID OLSEN collection showcases Sigrid’s artistic vision. All of the prints and embroideries are created by Sigrid herself in her studio, using her original hand-carved rubber stamps. These intricate motifs, including flowers, leaves, birds, butterflies, and other elements inspired by nature, are then reinterpreted by skilled artisans in India. Sigrid collaborates with a small woman-owned factory in India, sharing a deep commitment to authentic hand-crafted textiles. 

Crafted in small batches with timeless style, Sigrid's heartfelt collection is marked by a commitment to serenity, a calibrated approach to design, and a close relationship between the designer and artisans. This unique approach, combined with a deep respect for artisan craftsmanship, ensures that each item is not just a garment but a lasting part of the SIGRID OLSEN story. The design process begins with Sigrid carving original stamps, which are then transformed into wood blocks or hand screens for printing on select fabrics. Afterward, the fabrics are expertly tailored, ensuring the highest quality craftsmanship in each piece. The latest addition to the collection includes organic cotton sweaters, ethically sourced in Peru, further reflecting Sigrid’s dedication to sustainable and conscious fashion.

Commitment to Natural Fabrics & Artisanal Details

With a focus on natural fabrications, SIGRID OLSEN clothing is designed for comfort, style, and a timeless aesthetic. Sigrid’s love for artisan details is evident in every collection, with a particular emphasis on creating garments that feel good to wear. Soft, touchable fabrics and artisanal craftsmanship are hallmarks of her designs, making each piece an expression of both beauty and functionality.

A Legacy of Innovation & Reinvention

Sigrid’s journey in the fashion industry spans over 35 years, with a deep-rooted passion for print-making and textile design. She founded her original company with the vision of showcasing the unique prints she created from stamps she carved from potatoes. Today, many of those same images are hand-carved out of wood by talented artisans in India, continuing her legacy of handcrafted artistry.

While her career has been filled with wild successes and difficult challenges, Sigrid now enjoys a more intimate approach to fashion. Her collection is intentionally small-batch, with new items introduced in a way that feels organic and natural, perfectly aligned with the needs and desires of her customers. This deliberate pace allows Sigrid to maintain a personal connection with both her designs and the factories she works with.

At the heart of SIGRID OLSEN is a close-knit, creative global team, where Sigrid’s vision and energy propel the brand forward. The small, carefully curated collection ensures that each garment is made with love and attention to detail, offering customers timeless, artisanal pieces they can cherish for years to come.